The Carpe Viam Team

 



































"It does not matter how slowly you go, so long as you do not stop.”

      ~B.C. Forbes


































































"Whoever wants to reach a distant goal must take small steps."

           - Saul Bellow



























 
Cindy Aggson Founder & Managing Partner Based in the Portland, Oregon area, The Carpe Viam Group was founded by Chicago-native Cindy Aggson.  Mrs. Aggson has over twenty years of experience in marketing and business development working for both small start-ups and large Fortune 500 companies including: The Gap, CompuServe, Digimarc, Adidas, Intel, and OB Sports. Aggson has launched four of her own successful ventures and worked with dozens of businesses as a marketing consultant.  Cindy holds a MBA from George Fox University and a BS in Business/Marketing from The Ohio State University.  Cindy is also the Founder/Race Director for the Give n' Gobble Food Drive & Run. Aggson serves on the board for The Blue Butterfly Campaign, a nonprofit that raises money to fund research to find a cure for AML, a rare childhood cancer. Cindy has also served as Vice President for her local chapter of Toastmasters and on the Advisory Board for Ladies Who Launch in Portland.  Aggson has a passion for creative problem solving and is an inventor of an issued patent for a method of performing digital asset management of media content. To help businesses develop and successfully implement  strategic marketing programs, Cindy has pulled together a core team of experienced marketing professionals in product development, branding, strategic alliances, partner marketing, web design, operations, packaging, and promotions.  Cindy is results-oriented and described by her clients as "insightful, energetic, and passionate about each project she takes on." For Aggson, The Carpe Viam Group name--which means Seize the Road  in Latin--is more than a business name, it is her motto.  As a runner, sprint tri-athlete, and mother of three boys, she believes in setting goals, holding herself accountable, and achieving results...one step at a time. Patti Orta Creative Director Patti holds a Business/Marketing degree from Oregon State University and has over 16 years of marketing and graphic design experience. Patti has experience with companies both large and small; from startups to established corporations; non-profits to credit unions; the dental industry to security consultants; and just about everything in between. Patti lives and breathes design and is happiest when she’s creating…it is her bliss. Creating something beautiful and compelling out of mere words never ceases to amaze and excite her. Patti prides herself on her ability to listen to clients and create something beautiful and compelling, but also deliver results…all with a precise attention to detail, so you always know you’re taken care of. Her highest goal is to make the clients happy and excited about their brand, as well as increase sales and exposure. Patti’s clients have been known to say, “it’s so refreshing to work with you, you just make it so easy!” As a mother of 2 boys, Patti believes in the power of balance, loves to laugh, watch the sunset and eat chocolate. Gordon Collett Internet/Technology Director Gordon Collett is the founder of Intersquare, Inc, an internet design and product development company for which he is on the board. He has also helped found several other successful companies in secure communications design and cellular phone software application design and marketing. He has worked in these companies as an executive officer and also worked in other large companies such as Raytheon Corporation in Santa Barbara, CA. Gordon holds a Master Degree in Computer Science with a minor in Communications. He holds a patent for a Conformant Cellular Phone Case and Connector, and has been instrumental in the design of many cellular phone software applications. For the last 8 years, Gordon has been involved with Internet website design and has created websites from small online stores to major corporate sites. David Yasnoff Business Development Director With studies in economics, David brings a unique perspective to marketing that focuses on return on investment generated through the use of new multimedia marketing tools. As the former Marketing Director for a global real estate marketing company, David has deployed targeted local, national and global ad campaigns for Fortune 500 companies including Motorola, Fujitsu, and U.S. Bancorp. He has supervised projects ranging from multimedia, direct mail, and print work appearing in the Wall Street Journal. David is also the founder of Hype Promotions. In his role as the Director Business Development, David works with new and prospective clients to integrate the tools and tactics of multimedia marketing into their businesses. David is an out of the box thinker who leverages his immense understanding of Web 2.0 and the power of the latest multimedia marketing tools to empower small businesses to grow exponentially. Alyse Vordermark Communications Director/Editor With more than 15 years of communications under her belt, Alyse has worked on just about any type of project you can name: magazines, radio ads, corporate communication, non-profit grant writing and marketing, photography, newsletters, websites, and the list goes on. With her journalism degree from Purdue University and work experience from places like Best Buy Co., Inc. in Minneapolis and the Desert Botanical Garden in Phoenix, Alyse knows that no two clients are the same. She takes special care to understand her client, audience and the project’s mission. Careful planning and execution make a project successful, and Alyse’s wide range of experience and attention to detail make her an asset to any client’s project. Cindy Milton-White Partner Programs Director Cindy Milton-White joins the Carpe Viam Group all the way from Australia. Cindy is an 18-year advertising & sales veteran covering all aspects of media in the US and Australian markets. Cindy has driven the success of both small and large companies by working to develop and enhance their marketplace presence and competitiveness, with her diverse experience in national and local newspaper, radio, national magazine, and online mediums. Cindy’s previous roles have taught her empathy and real life experience in new business development, advertising & marketing, event management, media buying and creative. Her passion for life and following her dreams lead her Down Under. A unique selling proposition of the Carpe Viam Group, where we can honestly say “We work around the clock for you.” Jennifer McCollum Creative Specialist
 Jennifer has a bachelor of science in International Management and Entrepreneurship and has been using her creative skills for over 10 years. She has launched her own success business venture creating custom artwork and is currently working on publishing her first children's story book. She has performed public relations work for a top international hotel and assisted with personnel training for one of the nations premier golf resort. Her creativity and interpersonal skills bring a fresh approach to marketing in a competitive market.

WHO ARE WE?


The Carpe Viam Group is a team of marketing professionals with a passion for helping businesses thrive by leveraging our extensive experience defining, researching and introducing new products and services, as well as creating and implementing strategic marketing programs, resulting in increased market penetration and revenue.


We are a boutique marketing firm partnering with clients to:


  1. •Launch new businesses and products.

  2. •Design logos, web sites, and marketing materials.

  3. •Implement marketing and media campaigns.

  4. •Acquire new customers & keep existing ones.

  5. •Create Web 2.0 & online social networking strategies.

  6. •Generate buzz to get people talking ...and buying!

  7. •Dream big and achieve  goals!


Meet the Team

"You got to be very careful if you don't know where you're going because you might not get there."

         -Yogi Berra


"Every day do something

that scares you”

         -Eleanor Roosevelt

"Life takes on meaning when you become motivated, set goals and charge after them in an unstoppable manner.”

                -Les Brown

The Carpe Viam Group’s dynamic team of marketing professionals successfully partner with clients to clarify their vision, outline an actionable plan, and seize the road to success.

“Patience and perseverance have a magical effect before which difficulties disappear and obstacles vanish."      

~ John Quincy


"Perseverance is not a long race; it is many short races one after another"

              ~Walter Elliott